His 2011 single, “Dami Duro”, was well-received throughout Nigeria. Along with his elder brother Adewale Adeleke, Davido is the co-owner of HKN Music (a record label home to Sina Rambo, B. Red and DeeKay). He has produced for numerous artists, including Naeto C, Skales, Tiwa Savage and Sauce Kid. In April 2012, he signed an endorsement deal with MTN Nigeria. On October 23, 2013, Davido partnered with Guinness for the “Guinness World of More” concert. Davido has won a BET Award, a Kora Award, a Channel O Music Video Award, a Ghana Music Award, a Nigeria Music Video Award, two MTV Africa Music Awards, two African Muzik Magazine Awards, five The Headies Awards, seven Nigeria Entertainment Awards and two Dynamix All Youth Awards, among others.
Born in Atlanta, Georgia, Davido relocated to Lagos at a young age. He released his debut album Omo Baba Olowo in 2012, which includes the singles “Back When” featuring Naeto C, “Dami Duro”, “All of You”, “Overseas” featuring Sina Rambo, “Ekuro”, “Gbon Gbon” and “Feel Alright” featuring Ice Prince. Davido has released the singles “Gobe”, “One of a Kind”, “Skelewu”, “Aye”, “Tchelete (Goodlife)”, “Naughty” and “Owo Ni Koko” off his upcoming album which was slated to be released in the fourth quarter of 2014.In a 2014 interview with the Nigerian Tribune, Davido said that his second studio album will not be released in 2014
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1992–2010: Early life
Davido was born on November 21, 1992 to Mr. and Mrs. Adeleke in Atlanta, Georgia. His father, Chief Deji Adeleke, is a Nigerian business magnate while his mother, the late Dr. Vero Adeleke, was a university lecturer.He attended The British International School in Lagos. Davido studied Business Administration at Oakwood University prior to relocating to Nigeria. He is currently studying at Babcock University in Ogun State.
2011–2012:Omo Baba Olowo
Work on Davido’s debut studio album, Omo Baba Olowo, began in 2011. On May 7, 2011, Davido produced and released his first musical recording “Back When”.The song served as the album’s lead single and received frequent airplay.[1] The music video for the single, uploaded onto YouTube on May 9, 2011, was shot and directed in Nigeria by Clarence Peters. Davido told Factory 78 TV that he recorded “Back When” in London.
Davido co-produced “Dami Duro” with Shizzi and released it on October 30, 201 The music video for “Dami Duro” was released on January 8, 2012. It was shot and directed in Lagos by Clarence Peters, and was released during the Occupy Nigeria protests. In an interview posted on Notjustok, Davido spoke on the release and composition of “Dami Duro”. He said he recorded “Dami Duro” in August 2011. Three months later, the song got leaked after he sent it out to some friends.
On May 6, 2012, HKN Music released “Overseas” as a single off the album. The unfinished version of the song leaked prior to the official release. On September 28, 2012, HKN Music released the music video for “All of You”. The song was produced by Gospelondabeat. When the song was released, it was rumored to be a “beef track”. In another interview with Factory 78 TV, Davido debunked the rumors and said he recorded the song with Gospel after meeting him at a mall.] To further promote the album, Davido released music videos for “Ekuro”, “Gbon Gbon”, and “Feel Alright”.
2013–present:
In early 2013, Davido began recording his second studio album. On February 25, 2013, he released “Gobe” as the upcoming album’s lead single.The song was produced by Shizzi. Charles Mgbolu of Vanguard commented on the release of the single, saying: “It’s a beautiful song with a tremendous video running along. In Gobe, Davido is beaten up by thugs after winning the girl. It’s a song that exudes fun from start to finish.” The music video for the single was shot in South Africa by Godfather Productions The song was ranked second on Premium Times list of the Top 10 songs of 2013.
Davido announced via Twitter that the second single “One of a Kind”, from the upcoming album, would be released on May 13, 2013. The song was also produced by the aforementioned in-house producer. The music video for “One of a Kind” was shot and directed in South Africa by Tebza of Godfather Productions. It visualizes a united Africa rich in culture and music.
“Skelewu”, the third single from the upcoming album, was released on August 13, 2013.It was ranked 5th on the aforementioned list of the top 10 songs of 2013. The song peaked at number 1 on Afribiz’s Top 100 chart. A dance competition with a cash prize of $3000 (N480,000) was announced days after the release of the song. Davido uploaded an instructional dance video onto YouTube and asked fans to upload videos of themselves dancing to “Skelewu”. On October 10, 2013, Davido declared Bello Moshood Abiola the winner of the competition.[ A week after announcing the winner of the Skelewu dance competition, a Sesan directed music video was released to the public. Shortly after the release of the video, Davido took to Twitter to debunk the video and said that someone betrayed him by releasing it. He also said he’ll re-shoot the video with Moe Musa, a UK based music video director. Sesan commented on the release of the music video and said that Davido was satisfied with his contributions to the music video. He also said that it would be immature for Davido and his management to release inaccurate statements in order to defame his brand. On October 21, 2013, the official music video for the single, shot and directed in London by Moe Musa, was uploaded onto YouTube at a total length of 3 minutes and 56 seconds.
On February 2, 2014, Davido released “Aye” as the fourth single from the upcoming album. The song was produced by T Spice.[The music video for “Aye” was released on February 7, 2014; it was directed by Clarence Peters. According to the music video’s synopsis, “Davido plays a poor farmer who falls in love with the prince’s love interest.”
On April 30, 2014, HKN Music released the upcoming album’s fifth single “Tchelete (Goodlife)” featuring South African duo Mafikizolo. The song, which translates to “Money”, was produced by Oskido and Shizzi. Upon its release, the song was distributed by MTN’s Play and Callertunez platforms. The collaboration between Davido and Mafikizolo came about as a result of them networking at MTN Nigeria’s Elite Night event in December 2013.The music video for the song was shot and directed in South Africa. It was uploaded onto YouTube on May 1, 2014. Oskido and Uhuru made cameo appearances in the video.
In June 2014, Davido collaborated with Mi Casa, Lola Rae, Sarkodie, Diamond Platnumz and Tiwa Savage on a song for DSTV’s Africa Rising campaign, which was designed to inspire Africans to partake in community-based social investment projects. The music video for the song, released on June 24, 2014, was shot and directed by South African production house Callback Dream. The aforementioned artists performed the song at the Africa Rising launch ceremony in Mauritius. In July 2014,
Davido told The New Age newspaper that he plans on collaborating with American rappers Rick Ross and Meek Mill.
Endorsements
On April 6, 2012, Nigerian Entertainment Today reported that Davido signed a N30 million endorsement deal with MTN. The deal unveiled him as the face of MTN Pulse, a marketing campaign for Nigerian youths. On October 24, 2013, Pulse reported that Guinness Nigeria signed Davido to an endorsement deal. As part of the deal, Davido performed at the Guinness World of More Concert
alongside P-Square, D’banj, Wizkid, Ice Prince, Burna Boy, Olamide, Phyno, Chidinma, Waje and Tiwa Savage, among others.
